Questions You Must Ask First

As if you don’t have enough to think about as a self-employed photographer, you need to give some serious thought to how and when you provide a price to a potential client.

For starters, giving a client a price off the cuff could put you in a bad spot if the scope of work they need ends up being more than what you initially thought.

Secondly, without asking a potential client any questions, how will you know if the job is even worth the time or effort?

Beyond that, any informed consumer will be checking out prices from several photographers, and if you’re the only one that doesn’t ask any questions and dig deeper into who this person is and what they need from you, you’ll look like a total amateur.

So, with that in mind, here’s a few questions you should ask your clients before ever giving them a price.

If you’re a wedding and portrait photographer and the client needs a photographer for a motorcycle race, you might have a problem on your hands…

Similarly, it’s prudent to inquire about the style of the shoot.

For example, if your style leans toward the bright and airy side, you’ll need to know if that works with the client’s vision for their photos.

Again, if they want something dark and moody, you might not be the best fit, so it’s best to find that out at the outset.

Naturally, the number of images the client needs will factor heavily into your price quote.

A small gig of a few dozen shots is obviously going to warrant a smaller price tag than a weekend-long job that involves hundreds of photos.

You need to inquire about a ballpark total number of shots as well as a more precise final tally of images, too.

That helps you clearly define what the end product is so you can give the potential client a more precise price estimate.